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Last Post at the Magento Overview: promotion, newsletters, CMS, reports and system settings

Thus, this series is not too much in the length of time and soon be able to get the screencasts to detailed transactions, this should be the last post for his overview about the Magento admin panel. Here I will explain

short, roughly, what all possible with the promotion, what is the point of CMS menu is good, what you can do with the reports and hide what setting options under the point system.

promotion
For Magento is a distinction between two types of discount: catalog price rules and Cart Price Rules .

The catalog price rules, the discount already calculated directly in the catalog and the detailed product view, while the shopping cart price rules until Cart be applied.
generally have both pricing rules some special things in common:

• Both can be
• within a given time period you may only certain groups of customers are made available to be claimed (multi-store system)
Now

or only for certain stores The question arises: What price a rule I use for what purpose?

catalog price rules ...

used ... one for all discounts that you would like to make depending on the product features.
get when creating catalog price rules we find the control information and the actions the rider conditions.
Here you can create different combinations of conditions with multiple conditions in which either all or some must be true or false, so the discount is granted.

want to condition select all the attributes that are suitable to the pricing rules, conditions and their property was to attribute set to "Yes" (edit catalog / manage attributes / attribute / attribute).

Examples:

• all products of one manufacturer can be reduced by 5%.
• cost for all products more than 50 €, a discount of 5 € charge.
• cost All the components in Red 4 € less.

cart pricing rules ...

... are used when one wants to make discounts on general conditions of an order. Also, the coupon codes and the "Buy 3 and pay only 2 actions are created here.

The procedure with the conditions is the same. Only the Bedinungsauswahl changes. In addition to the product attributes, one has now the attributes of the basket to choose from.

Newsletter
Magento hereby presents a fully-fledged Newsletter system-with which you can easily send newsletters to all customers who have signed up for the newsletter in your shop.


About CMS CMS (Content Management System) you can manage static content of the shop.
Static pages are, for example, legal notices, the "About Us" page. In addition to the CMS pages are available in the Magento CMS block. These are small content items that can be integrated thanks to the flexible layout system anywhere in the shops, if you master XML.

This small shortcoming, however, soon be history, because the next version of Magento has a solution for this, which I here http://swebdesign.blogspot.com/2010/01/einblick-in-magento-14-preview- release.html have presented before.

reports
This area includes all operations and actions from the store, which then as an Excel or. Csv file can be exported.
used correctly can be a very good tool to analyze the behavior of its customers and then the shop better adapt to the users.

system

Here are made all the basic settings for the system. In addition to the settings for the back end user, the modules installed, and the guidance on changes or updates to Varien one finds the store and cache management.

All this information serve only to get an overview of the features and capabilities of Magento.
Practical application examples, I will write in screencasts.

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manage customers with Magento

The menu "customers" is actually already self-explanatory. Here are all registered in your shop, customers.
you can assign groups of customers to give them special rights in various areas and you can see directly what customers shopping now.

customers manage

When you enter this menu, you will gain an overview of Their customers.
The sales statistics show the current surrender value which it has been purchased by the customer as a whole. (This can be useful to see if it is a loyal customer is the special attention should be treated, if is time something went wrong - which does not mean that less affluent customers should be treated with little attention).
One can directly see the last orders: if a customer has questions about his order, it is faster here than nachzuschauen under "sales" by watching all orders until you find the right one.
You can also view your current shopping cart and the wish of the customer. Except

the Magento Typical good clear display is hidden behind the left menu, nothing special.
You can also edit a customer record to delete all the options, or create orders for him.
course it is to create via the Admin panel available to the customer multiple addresses. It is then at least one as a standard created billing and shipping address.
are also in this menu, customers collect opinions and slogans, who has written the customer in your shop.

customer groups
customers must be assigned to customer groups that are created from this menu.
The three standard sets of Magento are General (Registered Users), NOT LOGGED IN (guest), retailers (retailers) and Wholesale (wholesaler).

These groups are used, for example to different users assign different tax brackets or rates.
Wholesalers usually pay no VAT and are buying in large quantities, so prices graduations and a special tax class for this group makes most sense products.

addition, this option for marketing and sales promotion can be used.
Thus, to set up without any problems quickly and easily into a discount for all registered users.

customers online
This list an overview of all customers who are online or the session has not yet expired. The data, when a customer was last online will be stored for a certain time. That means it may be that the customer no longer even in the shop running, but still appears in the list, because his meeting has not yet expired.

The procedure how to create records will show I expected in a screencast for the overview.

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Magento - Overview of the catalog section

Today I would like to briefly summarizes an overview of the field catalog in Magento geben.Dieser area actually all together, what with the production, processing and has to do product management.



products manage
Here are all the products displayed in a list. They can, as mentioned in the previous post, in the filter head of the table to show only desired products or perform tasks for certain products.

There are three options: delete, change attributes and status update.

Delete I do not need to be further explained. Here are the chosen products will be lost. change

status causes a set off or on for the selected articles. Inactive items are (see store or the customer) in the front end disappears.

Update Attributes is interesting when you have many products that one needs to assign its attributes the same value. For example, if you sell a variety of T-shirts, but now will get all the same price.
Magento will open the product configuration with all the attributes that you can easily change in all products. (Example: SKU = Item number is unique for each product, so this is not included).


Manage Categories
As the name suggests, are here the categories managed.
This is a convenient new feature to mention that there will be in version 1.4.

preserve order shop owner in front next to the daily business and to learn more HTML, you have finally installed a WYSIWYG editor (What You See Is = What You Get). Similar to MS Word Here you can write texts and provided eg with pictures and tables.


attribute sets / attributes manage
Each product is assigned when you create a Attributset. This specifies which attributes may have the product.
attributes are all characteristics of a product: the price, description, manufacturer or example, the color of a T-shirt are all attributes.

attribute sets collect logically related attributes, because if one runs a shop where there are completely different products (eg computers and clothing), you do not attribute the computers with a selection box for the size (S-XL).


URL Rewrite Administration
Magento is very search engine friendly. Including through the static page name in the address bar.

These are listed here. There is normally required to set anything further. Magento takes care of everything if URL rewrites enabled are.


Searches
The nice thing about Magento, is that pretty much everything recorded.
Such as all entered search terms with the returned product results and the number of inputs by the user.
Through these reports you can quickly get to know the preferences of the user to respond and thus increase sales! To

certain words or phrases to make "searchable" who are not somewhere in the product you want, you can create search queries.
So you can choose to react to this word which search query and then enters the synonyms which occur in the products, making these results are shown. Alternatively, you can also enter a URL.


customer reviews and opinions
This menu has two sub-items "Testimonials" and "Manage Feedback".

Customer Reviews: Here you can see which customers opinions have been sent and are still waiting for activation by the administrator (his But be set in the configuration that require customer opinions activation) and edit, select or delete .
manage Ratings: Here it is possible To edit the rating criteria, which can give the user per 0 to 5 stars.

Keywords
The so-called "tags" can be created for each product for the user to simplify the finding of other customers. addition, the user may also account for the specialty products, for in the standard template, these words as "Clouds" is displayed.
That is, the more popular the word, the bigger the word is written.

Google Base
This feature allows the Magento to import products to Google Base.
Google Base is a product search service.
There is a good guide how to use this service.
http://inchoo.net/ecommerce/magento/adding-magento-products-to-google-base/
This post is indeed in English, but I will come back later in German on back.

Google Sitemap
Google Sitemap allows very fast and simple, an XML tree structure of the shop be established. This can then upload to Google Webmaster Tools and Google can index then the city better. The result is better search results for the shop.

That was it for the first time today. I hope I have helped and am looking forward to the next post.

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insight Magento 1.4 (Preview Release) - Widgets

I want to break the HOWTO series for this widget presentation shortly.
silk long time is the Magento Version 1.4.x available. Only recently has it as Release Candidate (The program is almost ready for Publication, but has some bugs) are available.

I was amazed how much has changed but the new version. Many things become clearer.
lifting I would like in this post but the widgets, because they now allow users without knowledge of XML static blocks, new links to static pages or, for example, last seen products on the website to place.
This new feature evaluates Magento on a lot. I even saw this as a major limitation.

The new tool is located under the menu item CMS - Widgets.

If you want to create a new widget, you must decide first on the type and design.
now loads the page and shows one after the other adjustments.

In my example I will add the "Contact Us" page the footer block.

We give the widget a name, determine the store view (in which this widget should apply) and define the sequence within the reference block in which we want to see our block (containing the widget).

What previously only possible with XML through a layout update was, is now simply by selecting boxes:

In "Display on" The distinction is whether the widget (in our case a block - the footer) are displayed on a category or a specific product page to a generic page.

I choose "Page" - "Specific Page" to determine a page.

Now you get a selection for all pages in Magento. Here I choose me from the contact page.
Next, I must choose the block reference. These are the "primary units" of Magento to choose from: header, content area, footer, right and left column.
This can now be repeated as often as required in this widget.

yet the system does not know which block to display it.
To determine just click next to "Widget Options" and "Select Block".

save - that's it.

Now let's look at this in the frontend to:

so easy it can be a block to integrate.

would

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Magento Admin Panel: Overview of the features and controls

In this post I give you an overview of the most important features of Magento, which needed a shop owner in the daily work.

We call our first Magento Admin Panel in the address bar in your browser on. The standard installation is the www.ihrshop.de / admin. However, it is recommended
the address for the Life version change. This is more secure because the system is less vulnerable.


Dashboard
appears after entering the login information with Magento his dashboard.

Here the user gets an overview of the most important of such an online stores:
Revenue.

You can directly select the select the top left of the store where you want to look at the statistics. (If it is a multi-store-Installtion)




In addition, you get an overview of the last orders, keywords and sellers, as well as new customers.

The Magento list view for records
Top-right, options, according to create new records, edit, back afflict or delete them.

Directly below is the list view in the browser page, the link to an RSS feed (in the case of "orders" for new orders), the filters, and actions for batch processing.

Filter: to order the list a property to filter, must be entered above in the appropriate input box act as a filter expression and press Enter or upper right click on "Search".
If you want, for example, only the orders of the last three days are available, one filled with a click on the icon next to in the From and To the corresponding day and click on "Search" - Magento already filtered out all the entries as you want.


Actions: is for batch processing of records it under the "Search" button at the top right can perform a selection of one, depending on the data sets, different actions.
addition, you can use the links above left quickly all Entries select / deselect or select all visible messages / deselect.

(This screenshot is "manage products", since I have in my demo store no orders)

Clicking on actions you get in the fall the products list as: delete, status change or update attributes. Then I will talk more in the instructions.



sales
opens Click on "sales" in the menu bar us a submenu with the items: Orders, Invoices, "" mail "," credits "," order conditions "and" tax ".

orders, invoices, shipments and credit
Here you can get an overview of all orders, invoices, shipments and credits. They are listed in the Magento list view you can create and edit from there, or delete them.

For Magento is it that as soon as someone gave up an order, a record is created for that order, which is then displayed under orders for the shop owners.
This enables you to order checks directly to the customer written comments or Status be changed directly.
can be selected at any of these actions, whether the customer will be notified of this change by mail or not.

now changing the status of such an order, by clicking for example on accounting, Magento created an accounting record for that order.
same process consists in sending an order. It creates a new shipment record is created.


Each of these datasets has its own number! it is not necessarily the same invoice number, order number 1000002 1,000,002th

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This record can only be created if the goods have been paid. (Is that an accounting record).
This feature allows you to manage refunds if an item was sent incorrectly or complaint. It can also refund shipping costs and adjustment or correction of the bid can be calculated.

In my next post I will then give an overview of other menu items and respond in detail on individual functions which are now accounted for only roughly.

I hope everything was clear and not too long. Feedback is welcome.

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Magento HowTo series for shop operators {Basics}

If you are newly qualified shop owners a Magento store? But you is just not how it went with the rebates? Or how to configure the taxes for a German shop?

help you as a shop operator of a Magento store not long have to look for instructions on how to hire as fast a product, I'll post here some basics.


Magento is a relatively new Shopsytem by the company Varien from California and has raised over the past year a real hype - and not without justification.

The open source software provides all the previous shop systems by a sophisticated and flexible structure in the shade.

Here are some features of the system:

• open source - therefore every available and expandable
• very search engine friendly, unlike other CMS
• many functions are "Out of the Box" available to an easier work the (Google Base, Google Analytics, Paypal payment system, various shipping modules with interfaces to the packet services, ...)
• large and growing community for a very good development
• very simple operation for customers and operators
• very flexible in terms of product management (Downloadable Products, virtual products (eg zustätzl. services without Warehouse Management), extensible attributes, all individually to the products, Upsell, Cross Sell, ...)
• Multishopsyteme with only one installation
• and much much more ...

if you are now already become curious and can not wait to learn more about it, follow this link: www.magentocommerce.com

Because Magento is a very young system yet, the documentation is still very rare. Therefore I would like to facilitate
shop operators to work and teach in the near future the basics of managing a Magento shops.